04 JANUARY 2012
After doubling the number of Revenue Managers in three years to meet increasing revenue management needs in its hotels, Accor is rolling out a training and pre-recruitment policy in this promising field, in partnership with the Institut Paul Bocuse.
On December 21, 2011, in the presence of Yann Caillère, Accor’s President and Chief Operating Officer, and Evelyne Chabrot, Accor’s Chief Human Resources Officer, the group signed a partnership agreement with the Institut Paul Bocuse represented by Hervé Fleury.
“Revenue Management is key to optimizing our hotels’ revenues, since it enables us to monitor our tariffs and occupancy rates precisely and on a daily basis. The efficacy of this method soon convinced us that we needed to incorporate this new skill in our group”, explains Yann Caillère, Accor’s President and Chief Operating Officer.
In 2008, Accor had 275 Revenue Managers. It now has 550 and every month it has 30 to 40 job offers in this field worldwide. “To accompany our expansion we therefore need to promote this activity and implement an active training and pre-recruitment policy. Through this partnership, future highly qualified Revenue Managers will be well-prepared to build the hotel industry of the future…”, he concludes.
Accor started expanding the Revenue Management activity several years ago, and through this agreement it is making a long-term commitment in this field. Evelyne Chabrot, Accor Chief Human Resources Officer, observes that “Since 2007, the group has implemented a human resources activity devoted to existing Revenue Managers as well as a specialized training program called “RM PASS”, supported by Accor’s 17 Academies around the world. The objective of this structure is to assist the recruitment of Revenue Managers, train and certify them and support their international career advancement.”
For Institut Paul Bocuse, the objective is to account for the industry’s changing requirements and cater precisely for the needs of the profession. Accor has therefore committed to contributing to the educational content of Institut Paul Bocuse’s International Hotel and Restaurant Management Master’s degree. In addition, Accor will make regular presentations to students about the Revenue Management professions and recruitment prospects. Accor will give one-day training courses and organize regular motivation interviews and skills tests on the campuses.
“As an active and preferred partner of Accor’s recruitment policy, we will be able to guarantee our students real job prospects”, concludes Hervé Fleury, General Manager of Institut Paul Bocuse.
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